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209 Wild Wing Blvd, Conway,
SC 29526, United States

info@primecarolinacoast.com

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Alice Roberts brings more than two decades of leadership experience across senior living, hospitality, marketing, business development, and community engagement to Prime Independent Living.

Alice is a people-first leader known for creating warm, welcoming environments where residents feel valued, comfortable, and connected. She has a strong track record of building high-performing teams, enhancing the resident experience, and leading communities with both heart and strategic vision. Her background in senior living leadership includes driving occupancy growth, strengthening brand presence, and fostering meaningful local partnerships.

With experience in executive marketing leadership, budget oversight, sales strategy, event planning, and team collaboration, Alice offers a well-rounded approach to community leadership. Her hospitality foundation keeps her focused on the details that matter most—from genuine service and engaging lifestyle experiences to creating a true sense of home for every resident.

Alice holds a Master of Business Administration from Winthrop University and a Bachelor of Science in Hotel, Restaurant & Tourism Administration from the University of South Carolina. She is passionate about supporting independence, empowering older adults, and creating an elevated lifestyle where residents can thrive each day.

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