Prime Carolina Coast offers a vibrant approach to Senior Living, proudly serving Myrtle Beach, Conway, and the surrounding Grand Strand. Thoughtfully designed apartments, welcoming gathering spaces, and engaging experiences create a community where life feels both comfortable and full, with all-inclusive living options starting at $3,595 per month.
Enjoy the freedom of independent living while still receiving the support you need. Through our trusted network of preferred partners, residents have access to services like home care, physical therapy, pharmacy services, hospice, and more—all delivered right to their apartment. It’s just one more way we help residents maintain their independence while receiving the personalized support that’s right for them.
Patriot Angels
Prime Independent Living is proud to partner with Patriot Angels to help veterans and their families explore VA Aid & Attendance benefits that may make senior living more affordable and within reach. Their experienced team provides personalized guidance every step of the way—from understanding eligibility to navigating the application process—helping families make the most of the benefits they’ve earned.
Senior Helpers
Compassionate in-home care that provides personalized support with daily activities, companionship, and independence.
Your Health
Comprehensive senior-focused primary care and pharmacy services that make it easier to manage your health with preventive care, routine checkups, ongoing medical support, and convenient prescription management.
Servant Rehab
On-site physical, occupational, and speech therapy designed to improve strength, mobility, and independence.
Caring Transitions
Smooth Transitions
Professional downsizing, packing, moving, and settling-in services designed to make your transition as seamless and stress-free as possible.
Independent living at Prime Carolina Coast starts at $3,595 a month, and it’s all-inclusive. Your apartment, three made-from-scratch meals a day, bi-weekly housekeeping, scheduled transportation, utilities, Wi-Fi and cable TV all come in one monthly rate, with no long-term contract or large entrance fee.
Prime Carolina Coast is at 209 Wild Wing Boulevard in Conway and serves families across Myrtle Beach, Conway and the Grand Strand. Amenities include a fitness center, a hydrotherapy pool with an aquatic treadmill, an 18-hole putting green, a pickleball court and a Bark Park, and every apartment has its own washer and dryer. Residents who want extra support can bring in home care through Senior Helpers and primary care and pharmacy services through Your Health, right in their apartment.
Have more questions about pricing, dining or what’s included? See our Independent Living FAQs, or call 843-279-5617 to schedule a tour.
Prime Carolina Coast is a beautiful and thoughtfully designed community. The all-inclusive lifestyle, delicious dining, ice cream café, and beverage stations create such an enjoyable atmosphere. There are countless activities and gathering spaces — from card games to pickleball — and the apartments are spacious, bright, and welcoming. Best of all, the value is exceptional.
What an amazing place. My relative moved in a few months ago and has truly been thriving. The team is energetic, engaging, and genuinely welcoming. The community is beautiful, active, and thoughtfully designed with resident safety and wellness in mind, including handrails, fall monitoring, on-site physical therapy, and a state-of-the-art fitness center. The dining experience is exceptional as well. Five stars all around.
My mom has been living here for several months and is incredibly happy. She has made wonderful friends, and the team takes great pride in making sure residents feel cared for and supported. It’s such a warm and welcoming community. The all-inclusive lifestyle allows her to simply enjoy this season of life without the stress of everyday responsibilities.
I recently moved my mom to Prime Carolina Coast, and from the very beginning, everyone made us feel like part of the family. The team is always willing to help, and the dining experience is fantastic with creative, thoughtfully prepared meals. The activities are engaging and fun, and my mom made new friends almost immediately. I genuinely enjoy visiting because the sense of community is so strong.
If your goal is helping your parents stay active, social, and engaged, Prime Carolina Coast truly exceeds expectations. There is always something happening — from movie nights and group games to fitness classes, book clubs, and themed events.
Families also have peace of mind knowing there is convenient access to on-site healthcare services, including physician visits, physical therapy, and pharmacy support. The beautifully designed apartments and resort-style amenities — including a state-of-the-art fitness center, aquatic treadmill, café, theater room, and salon — create an environment where residents can truly thrive.
More than anything, this community feels like home. There is a genuine sense of care, connection, and belonging throughout.
Prime Carolina Coast is an absolute gem. This beautiful and thoughtfully designed community offers an incredible blend of independence, hospitality, and support. The amenities are outstanding, including a putting green, pickleball court, fitness center, aquatic treadmill, salon, and on-site wellness services.
The dining experience removes the stress of meal preparation while creating meaningful opportunities for connection, and the social calendar is full of engaging events and activities. The team is welcoming, attentive, and truly makes residents and families feel at home. Prime Carolina Coast is a vibrant, engaging community that is absolutely worth experiencing firsthand.
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Alice Roberts brings more than two decades of leadership experience across senior living, hospitality, marketing, business development, and community engagement to Prime Independent Living.
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Alice Roberts brings more than two decades of leadership experience across senior living, hospitality, marketing, business development, and community engagement to Prime Independent Living.
Alice is a people-first leader known for creating warm, welcoming environments where residents feel valued, comfortable, and connected. She has a strong track record of building high-performing teams, enhancing the resident experience, and leading communities with both heart and strategic vision. Her background in senior living leadership includes driving occupancy growth, strengthening brand presence, and fostering meaningful local partnerships.
With experience in executive marketing leadership, budget oversight, sales strategy, event planning, and team collaboration, Alice offers a well-rounded approach to community leadership. Her hospitality foundation keeps her focused on the details that matter most—from genuine service and engaging lifestyle experiences to creating a true sense of home for every resident.
Alice holds a Master of Business Administration from Winthrop University and a Bachelor of Science in Hotel, Restaurant & Tourism Administration from the University of South Carolina. She is passionate about supporting independence, empowering older adults, and creating an elevated lifestyle where residents can thrive each day.
