Effective Date: June 5, 2026
Prime Independent Living (“Prime,” “we,” “us,” or “our”) operates the website www.primeindependentliving.com (the “Site”). We are committed to protecting the privacy of visitors to our Site and prospective residents of our communities. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.
By using our Site, you agree to the practices described in this policy. If you do not agree, please do not use our Site.
Information You Provide Directly
When you fill out a contact form, request information about our communities, or use a chat or inquiry tool on our Site, we may collect:
We do not collect payment information, Social Security numbers, or medical or health information through our Site.
Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain technical and usage data, including:
We use the information we collect to:
We do not sell your personal information to third parties.
Our Site uses cookies and similar tracking technologies to operate and improve the Site and to power our advertising. Cookies are small text files stored on your device.
Types of Cookies We Use
You can control cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. You can also opt out of interest-based advertising through the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.optout.networkadvertising.org.
Google Ads
We use Google Ads to advertise our communities across Google Search, Display, and other Google properties. Google uses cookies and device identifiers to show ads based on your prior visits to our Site and other activity. Google may collect data about your browsing behavior across websites.
You can opt out of Google’s interest-based advertising at: myaccount.google.com/data-and-privacy or by installing the Google Analytics Opt-out Browser Add-on at: tools.google.com/dlpage/gaoptout.
Google’s privacy policy is available at: policies.google.com/privacy.
Meta (Facebook & Instagram) Ads
We use the Meta Pixel on our Site. This tool allows Meta Platforms, Inc. to collect information about actions you take on our Site and match that data with your Facebook or Instagram profile (if you are logged in) to deliver relevant ads across Meta’s platforms.
You can manage your ad preferences on Facebook at: www.facebook.com/adpreferences/ad_settings.
Meta’s data policy is available at: www.facebook.com/policy.
Remarketing
We may use remarketing features through Google Ads and Meta to show ads to people who have previously visited our Site. This is done using cookies and tracking pixels as described above.
Our Site may contain links to third-party websites, including our individual community pages, job application portals, and social media platforms (Facebook, Instagram, LinkedIn, YouTube). We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy policies.
We may share your information with:
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
We retain contact form submissions and inquiry data for as long as reasonably necessary to respond to your inquiry and follow up about our communities, or as required by applicable law. If you would like us to delete your information, please contact us at the address below.
Our Site is intended for adults considering independent living options for themselves or a family member. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected such information, we will promptly delete it.
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or request deletion of information we hold about you. To exercise any of these rights, contact us using the information in Section 11.
You may also:
If you have questions about this Privacy Policy or would like to exercise your data rights, please contact us:
Prime Senior Management
2015 Ayrsley Town Blvd, Suite 202
Charlotte, NC. 28273
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
